Confessions of an Advertising Man book

Confessions of an Advertising Man David Ogilvy
Publisher: Southbank Publishing

Headlines are the most important part of a print ad. Maybe its because I get to talk with a lot of teen/20somethings or maybe its because all my friends are cynical bastards … but I seem to defend the advertising business a lot. The days of the magic bullet theory are long gone. Confessions of an Ad Man - David Ogilvy. With the rise of social media, which is profoundly composed of two-way dialogue and relationships, traditional advertising sure took a hit. To sum it up, you can benefit from reading David Ogilvy's Confessions of an Advertising Man. The seminal book on advertising and selling, Confessions of an Advertising Man has sold over one million copies worldwide since it was first published in 1963. The book that inspired this blog finishes with this. It's not like the fifties anymore. So here we are, the final chapter of David Ogilvy's book “Confessions of an Advertising Man”. Every Secret But One In This Book: David Ogilvy Ad for “Confessions of An Advertising Man”. David Ogilvy, the father of Advertising and the most sought after in today's advertising Industry, wrote this book. Confessions of an Advertising Man. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines.